November 8, 2024
Podcasts have recently expanded in the number of shows in all imaginable categories. But if you're dealing with more inflammatory themes, such as sex or money, you are faced with even more competition trying to break through. The problem of how to market a podcast remains difficult, especially in the context of such topics that can be both a hook and a repellent to an audience. However, there is a way out: employ the right approach and explode these controversies to engage your target audience and promote real and productive conversations. How to Identify a Target Audience and Narrow the Time Focus Prior to everything else, it is essential that you first identify and comprehend the interested market for your project. Think about these: Which demographic are you focused on? If you are looking for a certain phenomenon, it is important to know what age, interests, and background your audience is most likely to have important implications when it comes to how active they will be while engaging in your podcast. What can be their perspective or even their points of contention regarding sex and money? Seeing that such topics can be quite contentious in nature, different age groups tend to see these topics rather differently making them sensitive topics. With these audiences uploaded and known on your target market, ensure that all of the content that you publish is tailor-made. Whatever podcast channel you have designed for younger audiences interested in sex should be completely different when designing channels for audiences who are not only older but also conservative. Same goes for the podcast on young millennials making investments in comparison to older more experienced investors.